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August 25, 2004
Nielson knows where you camp
Nielson has decided it wants to move into the game space. They are taking the approach of trying to quantify how many ads a player encounters in-game, much like their longtime service of tracking TV ratings and commercial impressions.
It seems to me that there is a bit of a chicken-and-egg situation here. The data that Nielson could collect early on wouldn't be that useful, as in-game advertising is hardly a major force at the moment. However, it's unlikely that this type of advertising will gain popularity until it can be proven that there is a return on the investment for those who wish to advertise.
Posted by jb at August 25, 2004 10:40 AM
