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July 22, 2004
In-game advertising gets some funding
Via Terra Nova. Massive Inc., a company focused on in-game advertising, just received $5.5 million in funding. This will supposedly help with their planned launch of a dynamic video game advertising network this October.
"Today’s announcement is the latest milestone for Massive in advance of the October launch of its dynamic video game advertising network, which promises to quickly become one of the most powerful opportunities for global brands to reach the coveted 18-34 male demographic. With this key audience increasingly shunning prime time television and print for interactive video entertainment such as online and console games, the Massive network will enable advertisers to serve dynamic, real-time ads into the environment in which young men now spend their time."
Uggh.
Posted by jb at July 22, 2004 09:59 AM
